This story isn’t just mine. It’s about all of us who feel deeply.
I'm Nathael, 29, from France, living in Dublin, Ireland.
I have always been an overthinker, intrigued by human emotions and the way they shape our actions. Love, rage, jealousy, paranoia… these feelings often guide us more than logic.
I’ve always been fascinated by what happens inside us — and how rarely we truly express it.
Fashion has always been part of my life. I grew up inspired by artists like Kanye West and A$AP Rocky — not just for their style, but for their vision. They showed me that clothing could be more than fabric. It could be identity. It could be expression.
About two and a half years ago, PRIAM was born.
Not as a business idea — but as an extension of myself and my vision of the world.
I realized that most people hide who they really are. We suppress emotions because of society, expectations, and rules we never chose. We learn to wear masks. To soften ourselves. To appear “normal.”
PRIAM exists to do the opposite.
It is a space for self-expression.
A place where emotions are not weaknesses — they are the language.
PRIAM can be any mood.
Any feeling.
Anything you carry inside.
Jealousy. Love. Sadness. Anger. Fear. Joy.
We are all imperfect, and that is exactly what makes us human.
Through PRIAM, I want people to feel free — free to exist as they are, without apology. To understand that they are not alone in what they feel. That it’s okay to feel deeply. That it’s okay to be complicated.
I design each piece based on my own emotions and life experiences. Because life happens every day. And sometimes, it’s easier to wear what you feel than to explain it.
That is what PRIAM is.
Not just clothing.
But a reflection of what it means to be human.
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